![]() “When I was employed I barely congratulated somebody on a new role for fear of making a spelling mistake or being too visible there,” Laura recalls. With better engagement, more receptive potential clients and less lurkers, the appeal of using LinkedIn to sell as an entrepreneur is huge and, despite having earned a reputation as a site primarily for the employed, the benefits for business owners and self-employed people are arguably greater. Also, LinkedIn newsletters and thought leadership go hand in hand, so I expect with the increase in Creators there will be more organizations and individuals publishing. “Expect growth in LinkedIn Live and Audio events, which are a great way to connect with your audience and build trust and authority, and Vlogs will become even more ubiquitous for personal branding and content marketing. "Currently, only 1% of LinkedIn users create content on the platform, presenting a vast opportunity for voices to be heard,” Laura predicts. ![]()
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